Our beginnings were in 1982 when Founder Mike Ashley opened up his first sports and ski shop in Maidenhead. By the late 1990s, he had opened 100 stores across the UK, rebranding the chain as Sports Soccer and acquiring some major brands including Donnay.
Our beginnings were in 1982 when Founder Mike Ashley opened up his first sports and ski shop in Maidenhead. By the late 1990s, he had opened 100 stores across the UK, rebranding the chain as Sports Soccer and acquiring some major brands including Donnay.